1000+ creators1000+
First post today.

Creators your buyers already follow. Pick them by their real audience, launch in hours, and keep every engager as a lead.

Every engager becomes a lead. Email and LinkedIn, in your CSV.A GTM manager runs your campaign. From $990 a month. 20 spots.$550 in creator credits. First 100 clients only.

Creator marketing that ends in revenue

We grow unfair with creator marketing, run through unfair.

Under $3K budget and 24h of prep got us

1,800+ visitorsAmong them Whop’s founder, who turned up in the DMs that nightAmong them Whop’s founder, who turned up in the DMs that night50+ demosThe calendar, two days after the postThe calendar, two days after the post1,140% ROI≈$36K revenue$12K MRR added in the first 48 hours × 3 months a customer stays, on under $3K for the whole campaign.verified by TrustMRR ↗
230,981106311364Watch on

Follower-level analytics on every creator

Who is in the room, and what their posts really reach.

Paste your site and the feed re-ranks by your buyers, with the breakdown on every card before you pay.

Ted@notmiramurati · 22.6K followers

Learning how to GTM engineering. unfair.so gives me an advantage

3.6Kmedian impressions2.31%engagement
+99

105+ founders follow Ted

Sponsored quote$20Sponsored post$30Repost$15Link in bio$10 · 2 weeks

Who follows them, one account at a time

We read their following account by account: company, role, verified, alive or not.

A 2K account your buyers actually read beats a 500K account that moves nobody.

@notmiramuratiVERIFIED ONLY
AI founders66+
crypto creators64+
media creators51+
at F Inc27+
from Y Combinator21+
Mostly 25–34 · 29.9% in United States

The post is just the start

Most creator marketing ends when the post goes live. Here that is move one of four.

Every like, reply, quote and follow is somebody raising their hand at the exact moment they are interested in you.

01Creator posts02Your ICP engages03Engagers become names04Names become meetings
CONTACTFOUND
Nadia Okafor
Ilya Berezin
Grace Lindqvist
Samir Haddad
Wren Abbott
+1,037 more in the fileyour-campaign.csv

You rent the reach. You keep the list.

An X handle is not a lead. Every engager goes through enrichment: we resolve the account to a real person with a role and a company, then look up their work email and their LinkedIn.

Where we find them, both land in the file. Where we do not, the row says so.

A typical month
Creators post about you200People see the posts1MHigh-intent visitors18K
Vetted contacts1,043
Email + LinkedIn found for each

Book a demo

unfair.so launch call

30 minutes with a GTM manager. We look at what you are launching, pick the creators your buyers already follow, and lay out the week around them. No plan required.

Ask your AI for an honest opinion on unfair.so
ChatGPTClaudeGrok

Your personal GTM manager runs your launch to 1M reach

One coordinated window: the creators, your posts, the quote wave. Your manager reads every creator’s audience against your buyers and books the ones those buyers already trust.

WEEK BEFORE200 CREATORS BOOKEDCreators booked, briefs out.
LAUNCH · 9:00Your announcement, demo on it.YOU
FIRST HOURS200K SEENThe creators pile in.
DAY 1–2600K SEENThe quote wave.
DAY 2–41M REACHEDOrganic pickup.
DAY 51,043 WARM LEADSThe list, handed over.

We engineer the virality of your launch

We know how the X algorithm works and plan every creator move around it, so your launch goes viral organically.

A person plans it with you and stays on it while it runs. From $990 a month. 20 spots.

YOUYour launch post1M impressionsQuoted you+12,800Replied, mutuals+2,400Copied your link+770

Creator marketing that ends in revenue

Hire creators your buyers already follow. Flat plans, live in hours.

UnfairStart here
$99/mo
+ 15% platform fee on creator spend, and 3% payment processing at checkout
Cancel anytime. First post today.
Up to 5 campaigns
Invite up to 30 creators a month. Hire everyone who says yes
Follower-level analytics, matched to your ICP
See every creator's name, face and prices on the feed
Analytics and contact export for everyone who engaged with your collab
Very UnfairLower fee
$249/mo
+ 10% platform fee on creator spend, and 3% payment processing at checkout
Cancel anytime. First post today.
Everything in Unfair, plus:
10% platform fee instead of 15%
Unlimited campaigns
Every campaign you create goes out to 5,000+ creators
Unlimited creator invites
Negotiate prices with creators
Personalized creator recommendations
Dedicated account manager & priority Slack channel support
LaunchmaxxingManaged
We run it. Your GTM manager, paid on views.
$990/mo
+ $1,000 per 100K views above the first 50K, on each launch. Max $10K view fee per launch.
Everything in Very Unfair, with no platform fee, plus:
Your GTM manager on your launch from day one
We run the launch: lineup, briefs, launch windows, the quote wave
We pay the creators for you
Up to 2 managed launches a week. The first 50K views on each carry no view fee
Outreach: up to 5,000 contacts/mo
Priority Slack channel
$990 is charged once a month, not per launch. A second launch in the same month: view fee only.
Creator budget on top. Min $2,000 a launch. No platform fee on Launchmaxxing. We earn the plan and the view fee.
Payment processing is 3% of the charge, same as the self-serve plans: $2,000 of budget is $2,061.86 at checkout.
Or flat: $8,900/mo instead of $990 + view fee. Creator budget still on top.
Example month, one launch at 300K viewsPlan$990Creator budget$2,000Payment processing on the $2,000$61.86View fee: first 50K none, next 250K$2,500Total$5,551.86

A second 300K-view launch the same month: $2,500 view fee plus its creator budget and processing. No second $990. An example, not a forecast.